Coty Chavarría

Coty Chavarría is a seasoned UX Writer, Creative Strategist, and Content Writer with over 11 years of experience in crafting digital communication strategies and impactful content. They have held senior roles at notable companies such as Banpay, where they currently create web copy and collaborate with UX/UI teams, as well as at AC mcgarrybowen and Interjet, leading creative teams and projects. Coty has a strong background in copywriting and social media, having worked with brands like MasterCard México, Nivea, and Toyota, where their strategies have elevated brand visibility and engagement. Passionate about continuous learning and creativity, Coty remains dedicated to building meaningful connections between brands and audiences.