Baozun eCommerce is the leading brand e-commerce solutions provider in China, their integrated capabilities encompass all aspects of the E-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment.

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Baozun eCommerce

Baozun eCommerce's headquarters in Shanghai, China

Vincent Wenbin Qiu

Isabella Jiayun Liu

芝瑜 張

Bruce Song

Chrissie Gao

Anthony Kwok

Shuang Zheng

Jason Xie

Jenny Xu

Arthur Lu

Yiu Pong Chan

Steve Hsien 

Benjamin Changqing Ye

Yang Liu

Junhua Wu

Satoshi Okada

The Business Development team at Baozun eCommerce is responsible for identifying and pursuing growth opportunities, forging strategic partnerships, and driving the expansion of the company's market presence. They work collaboratively to develop business strategies, analyze market trends, and optimize solutions to foster long-term business goals across various regions, including Hong Kong, Taiwan, and Southeast Asia.

Business Development

The Operations and Project Management team at Baozun eCommerce oversees the seamless execution of e-commerce operations, from IT solutions to warehousing and fulfillment. They are responsible for coordinating cross-functional initiatives, managing brand-specific projects, optimizing operational efficiencies, and ensuring superior customer service across various regional centers.

Operations and Project Management

The Leadership Team at Baozun eCommerce is responsible for setting the strategic direction of the company and overseeing its operations across the e-commerce value chain. This team, composed of senior executives including the Chairman & CEO and the Chief Financial Officer, ensures effective governance, drives financial performance, fosters innovation, and aligns the company's vision with market opportunities to enhance overall growth and success.

Leadership Team

The Account Management Team at Baozun eCommerce is responsible for fostering and managing client relationships, ensuring the successful implementation of e-commerce solutions for global brand customers. They facilitate omni-channel retail transformation, drive client satisfaction, and coordinate across multiple departments to optimize store operations, digital marketing, customer service, and fulfillment processes.

Account Management Team

The Marketing and Brand Management team at Baozun eCommerce oversees the creation and implementation of strategies to enhance brand recognition and drive digital marketing initiatives. They manage brand operations, execute e-commerce strategies, and ensure cohesive brand representation across all customer touchpoints to fuel business growth and market presence.

Marketing and Brand Management

The Directors Team at Baozun eCommerce spearheads strategic decision-making and oversees the company's integrated capabilities across IT solutions, store operations, digital marketing, customer services, and warehousing and fulfillment. Comprised of seasoned leaders, this team ensures alignment of all departments with the company's vision and goals, driving growth and operational excellence.

Baozun eCommerce

Org chart

Board & advisors

Teams

Business Development

Operations and Project Management

Leadership Team

Account Management Team

Marketing and Brand Management

Directors Team

Offices

Baozun eCommerce

Org chart

Board & advisors

Teams

Business Development

Operations and Project Management

Leadership Team

Account Management Team

Marketing and Brand Management

Directors Team

Offices

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