Baraka Destinations is a social enterprise transforming the way tourism is done in Jordan’s secondary destinations. We partner with locals to co-create accommodations and experiences that are rooted in place, built on relationships, and designed to deliver both economic impact for hosts and memorable journeys for travelers.

Our portfolio includes two community-run guesthouses - Beit Al Baraka in Umm Qais and Beit Al Fannan in Pella - alongside a diverse range of immersive experiences: cooking, beekeeping, shepherding, hiking, cycling, crafts, seasonal olive and honey harvests, and more. Every experience is led by the people who live it, ensuring authenticity, quality, and a direct contribution to the local economy.
By localizing supply chains and working with more than 20 small businesses, Baraka ensures tourism value stays local. At the same time, we provide our partners - tour operators, DMCs, and industry collaborators - with ready-to-sell products, packaged itineraries, and streamlined booking processes that meet international standards.
Recognized by Condé Nast, BBC, AFAR, and others, Baraka has been trusted for over 15 years to deliver tourism that is memorable, meaningful, and impactful.


Baraka Destinations

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