Barb is the industry’s standard for understanding what people watch across all platforms and devices.

We integrate people-based panel data with census-level online viewing data to deliver definitive, trusted and actionable insights, empowering the UK TV and advertising ecosystem.

Barb Audiences

This department analyzes and interprets complex data to drive business insights and decision-making.

Data Science

This department oversees governance and strategic direction through board members and directors.

Board Management

This department oversees organizational operations and manages relationships with partners and stakeholders.

People (3)

Jobs (0)

Other teams

Board Management

Operations and Partnerships