Ben Jefferies is an accomplished marketing professional with extensive experience in the arts sector. Currently serving as the Deputy Head of Marketing at the Barbican Centre since September 2011, Ben leads major marketing projects aligned with the organization’s strategic plan, overseeing a team of sixteen and guiding initiatives such as the Beyond Barbican audience development programme and the Young Barbican scheme. Previously, Ben held roles including Acting Head of Marketing and Senior Marketing Manager at the Barbican, where responsibilities included shaping the marketing strategy and overseeing campaigns for international Performing Arts and Learning programmes. Prior experience includes a successful freelance arts marketing career at Makesthree, as well as roles as Marketing Account Manager at Guy Chapman Associates and Marketing Manager at The Bush Theatre and Palace Theatre Watford.
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