Barcel USA is the snack division of Grupo Bimbo located in the United States. We are an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets within United States territory. We manufacture, distribute and sell a great selection of innovative candy, and snacks offering a mix of unique, sweet and spicy products elaborated with the highest quality standards.

Consumer Goods

Food & Beverage

Manufacturing

Barcel USA

Barcel USA's headquarters in Coppell, TX, United States

Pablo Mijares

This department is responsible for driving revenue through the management and execution of sales strategies across various regions.

Sales Department

This department focuses on managing and nurturing relationships with key accounts to drive sales and ensure customer satisfaction.

Key Account Management

This department focuses on developing and executing marketing strategies to promote brand awareness and drive consumer engagement.

Brand Marketing

This department focuses on managing customer accounts and sales strategies to drive revenue growth.

Customer Sales Management

This department oversees the coordination and management of national accounts, ensuring effective customer service and project execution.

Accounts Management

This department manages relationships and sales strategies for key national clients across various convenience channels.

Barcel USA

Org chart

Teams

Sales Department

Key Account Management

Brand Marketing

Customer Sales Management

Accounts Management

National Accounts

Offices

Barcel USA

Org chart

Teams

Sales Department

Key Account Management

Brand Marketing

Customer Sales Management

Accounts Management

National Accounts

Offices

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