Marta Balcells

Marta Balcells is a seasoned professional with over a decade of experience in marketing and sales, specializing in digital transformation and e-commerce in highly competitive sectors. They currently serve as the Director of Digital Business Development & E-commerce at Barcelonesa Group, driving omnichannel growth and innovation. Marta's past roles include positions in trade marketing and digital sales at Lacer, as well as consulting in banking and serving a trainee role in marketing. They hold multiple degrees, including a Master's in Internet Business and a Master's in Marketing and Sales Management, which underpin their strategic and results-oriented approach in commercial and marketing endeavors.