Ada C.

Ada C. is an experienced professional in consumer insight and research, currently serving as the Head of Insight at Barclays since July 2013, where leadership is provided for the insight function across Digital, Propositions, and Customer Care. Prior roles at Barclays include Head of Insight and Design for Assistance and Borrowing, and Senior Research Manager as Vice President, focusing on proposition development and stakeholder collaboration. Experience at McDonald's Corporation as Consumer Insight Manager involved applying consumer insights to NPD and marketing, while earlier roles at Added Value and the Post Office included managing comprehensive research projects and brand strategy development. Additional experience encompasses research and strategy roles at i to i research, Eric Marder Associates, and France Telecom North America, contributing to marketing strategies and analysis across various sectors.