Adham I.

Adham I. is a Senior Analytics Manager at Barclays, leveraging over 10 years of experience in data analysis to optimize marketing strategies and improve customer engagement. With a PhD in Marketing and Consumer Behaviour, Adham has successfully led teams in developing data-driven insights that facilitate strategic decision-making and enhance return on investment. Prior to Barclays, they held significant roles at Post Office Ltd, Kantar, and NewDay Financial Services, focusing on predictive analytics, customer relationship management, and campaign optimization. Adham's technical expertise includes SAS/SQL, Python, and Power BI, enabling effective communication of complex data findings to diverse audiences.