Laura Bailey

Digital Product Owner

Laura Bailey is a Digital Product Owner and CRO Lead with 12 years of experience in Digital Product Management, Conversion Optimization, Personalization, and Analytics. They have led data-driven optimization and personalization programs that enhance digital experiences for millions of customers at FTSE 100 companies. Previously, Laura served as a Data Analyst and Publisher Relations Manager at Whisk UK and developed recipes at Honeybuns. They earned a BSc in Business Economics from Cardiff University, where key modules included Applied Statistics and Managerial Economics. Most recently, Laura worked at Barclays as a Digital Product Owner and Senior CRO Lead.

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United Kingdom

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