Matthew Biddle

Matthew Biddle is currently the Head of Segment Targeting - Premier at Barclays, where they leverage their analytical expertise to drive improvements in marketing activities and enhance commercial returns. With a strong foundation in statistics earned through a BSc Hons from The University of Reading, Matthew has successfully held various roles at Barclays since 2008, including Senior Marketing Analyst and CRM Targeting Manager, where they focused on customer targeting strategies and automation processes. Prior to their time at Barclays, they progressed from Trainee to Senior Analyst at GUS PLC, delivering significant projects in operational research and demand forecasting. Proficient in SQL, KXEN, and Unix, Matthew is dedicated to translating complex data analysis into actionable business strategies.