Mohd Asad

Mohd Asad is a seasoned professional with extensive experience in content strategy and technology, currently serving as the Head of Content Experience at Barclays since September 2012. In this role, Mohd is responsible for defining and delivering the content strategy on the CMS platform, focusing on component build, site performance, accessibility, and SEO. Mohd has also driven the product vision of a unified component library for public-facing websites, enhancing efficiency and market delivery. Previous positions at Barclays include Head of Site Quality and Assistant Vice President, where responsibilities ranged from implementing marketing technologies to leading a development team for Barclays Design Language. Earlier career experiences include roles at Cognizant Technology Solutions and UST Global. Mohd holds an MSc in Management, Information Technology from the University of Nottingham and a Bachelor of Technology in Computer Science and Engineering from IMS Engineering College.