Sid Azad is currently the MD, Head of Mass Affluent and Growth at Barclays, where they lead initiatives in Private Banking and Wealth Management. With over 20 years of experience in advising wealth and asset managers, universal banks, and insurers, Sid has a proven track record in strategic transformation and building trust-based relationships with senior leaders in the financial sector across Europe, the Middle East, and the US. They have held significant roles at notable firms, including Partner and Vice President at McKinsey & Company and Strategy&, as well as at Booz Allen Hamilton and Ernst & Young. Sid holds an MBA in Strategy and Change Management from London Business School and is passionate about tech-driven innovations in financial services. In their leisure time, they enjoy cricket, aspire to improve their tennis skills, and are enthusiastic about technology.
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