Andre Herbst

Regional Sales Team Leader META at Barco

Andre Herbst is a seasoned sales professional with extensive experience in the fields of territory management and business development. Currently serving as Senior Territory Sales Manager for the Middle East & Africa at Barco since February 2015, Herbst has achieved significant revenues of €20M across key regions including KSA, UAE, and Qatar. Prior to this role, Herbst spent nearly two decades at GEA Group AG, where responsibilities included international business development and project management, ultimately rising to Head of Sales for HVAC, overseeing order intake worth €22M globally. Throughout the career, Herbst has consistently demonstrated expertise in channel management, market growth strategies, and customer support, underpinned by a technical education as a State Certified Engineer in Mechanical & Industrial Engineering.

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