Alberto Coperchini

Alberto Coperchini has extensive experience in media and marketing, with a career spanning over three decades. Currently serving as the Media, Advertising Production & Procurement Vice President and Global Media Director at Barilla Group since December 2006, Alberto has previously held significant roles at Unilever Italia, including Head of Media & Marketing Services and Marketing Manager for various divisions. Alberto began the professional journey as a European Brand Manager at Unilever. Educational qualifications include a degree in Economics with a focus on Marketing from Università Bocconi and a classical diploma from Liceo Ginnasio Manzoni Milano.