Alejandro Rivera

Alejandro Rivera is a seasoned sales and marketing professional with extensive experience across multiple industries. Currently serving as a Sr. Sales Analyst for Barilla Group since March 2022, Alejandro focuses on account-specific sales strategies, data analysis, and market growth initiatives. Previously, Alejandro held roles such as Sales & Marketing Specialist at Les Aliments Rustica Inc., where responsibilities included managing sales analytics and supporting sales operations. As a Category Manager at Supermercados Bravo, Alejandro optimized product assortments and executed growth strategies for key categories. Earlier experience includes Marketing & Sales Manager at Gold's Gym, Brand Manager at Quala S.A., and Product Marketing Manager at Orange Dominicana, where strategic marketing and product development played central roles. Alejandro holds an MBA from EAE Business School and a certificate in Digital Marketing Management from the University of Toronto, complemented by a Bachelor's Degree in Marketing from Universidad APEC.