Edith Martins

Edith Martins is a seasoned professional in category management and strategic marketing with extensive experience across leading companies. Currently serving as Head of Category Management at Barilla Group since November 2022, Edith previously held various roles at PepsiCo from March 2015 to October 2022, including Category & Channel Strategy Manager for Soft Drinks and Business Category Manager. Prior experience includes key account management positions at Kellogg Company and Nielsen, where responsibilities encompassed business plan negotiations, client relationship management, and team leadership. Edith began a career at IRI, focusing on market analysis and client support. Edith holds a Master of Business Administration (MBA) in Marketing and Commercial from Groupe ESC Troyes.