Fanny Allain

Fanny Allain is an experienced marketing professional with a strong background in trade marketing and category management, currently serving as Directrice trade marketing & category management at Barilla Group since April 2005. In this role, Fanny oversees trade marketing activities and teams for several brands, including Barilla, Harrys, Wasa, and Mulino Bianco, and is a member of the executive committee. Previously, Fanny held various leadership positions at Barilla, including Directrice Food Service/Unbranded, and has extensive experience in managing strategic marketing initiatives and key accounts. Fanny's career began at Yoplait, followed by a position at Harry's as Category Manager, contributing to a robust portfolio in the food marketing sector. Fanny holds a degree in Marketing Strategy from ISC Paris and completed preparatory studies at Lycée Ozenne.