George Lorentzos, MSc, is a seasoned Trade Marketing Professional at Barilla Group since April 2005, specializing in Pasta and Sauces category management and planogram development. With a strong background in IT, George has also served as an Information Technology Specialist and Trade Marketing Assistant, focusing on demand planning and creating disaster recovery plans. Prior experience includes roles at BiT - Business & Information Technology, where George provided IT support and authored business plans, and the European Children's Television Centre, advising on funded audiovisual programs. George's earlier career involved building IT infrastructure and tutoring Economics. Educational qualifications include a Master of Science in International Marketing from the University of the West of Scotland and a Bachelor of Arts in Business Administration and Management from Coventry University.
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