Giulia Priero

Giulia Priero has extensive experience in marketing, public relations, and business development, currently serving as Brand PR Italy Manager at Barilla Group since January 2019, where responsibilities include developing and executing PR strategies and coordinating with key opinion leaders and celebrities. Prior to this, Giulia worked as Marketing, PR & Business Development Manager at BluRhapsody by Barilla, specializing in PR and media relations, brand activation, and positioning. Earlier roles include Relationship Account Manager and Digital Project Manager at SIA S.p.A., managing commercial negotiations and digital projects for FMCG brands, as well as sales and content roles at Unilever and various other organizations. Giulia's academic background includes degrees in Marketing and Public Relations from IULM University and International Business from Università Cattolica del Sacro Cuore.