Guy Keeling

Vice President, Global Digital Commerce

Guy Keeling is a seasoned professional with extensive experience in digital commerce and strategic leadership. Currently serving as a Director on the Board of Directors at Barilla Acceleration Limited, Guy is instrumental in driving digital transformation across the Barilla Group’s global operations. With a tenure as Vice President of Global Digital Commerce and previously as Vice President of Global eCommerce at Barilla Group, Guy oversees a comprehensive range of digital revenue streams across 35 markets. Prior roles include Managing Director at Maximiles, Divisional Managing Director at dunnhumby, and various sales and marketing positions at Procter & Gamble. Guy's career began in the British Army as an Infantry Officer. Educational qualifications include a postgraduate degree in Business Strategy with a focus on Change Management from IMD and training at the Royal Military Academy Sandhurst.

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