Keith R.

Keith R. is an experienced marketing professional currently serving as the Global Head of Social Media at Barilla Group since August 2025. Previous roles include Social Strategic Director and Senior Strategic Planner at Ogilvy Amsterdam, and Video Growth Strategist at Google, where responsibilities encompassed managing a $100M portfolio and driving growth across EMEA & APAC with strategic solutions. Career highlights also include positions as Digital Creative Strategist at BBDO Dublin, Digital Strategist at Boys + Girls, and social media roles at Wavemaker Ireland and DDFH&B & RMG Dublin, where Keith R. focused on innovative brand strategies and content creation. Additionally, Keith R. co-founded Panjandrum, contributing to brand management and social media development. Educational credentials include a Higher National Diploma in Media Production & Communications from Colaiste Dhulaigh and a certification from the Digital Marketing Institute.