Luigi Cellini is a seasoned marketing professional with extensive experience in brand management and customer strategy within the food industry. At Barilla Group from March 2012 to February 2014, Luigi held various senior roles, including Marketing Manager for Mulino Bianco biscuits, where responsibilities included brand development and innovation. Additional positions included Associate Director for the Customer team in Italy, Marketing Senior Manager for Barilla pasta, National Account Senior Manager for Conad & Gruppo Finiper, and Brand Senior Manager for Barilla sauces and condiments, focusing on strategic category development and global portfolio management. Prior to Barilla, Luigi worked at Reckitt Benckiser Italy, first as Brand Manager and previously as Assistant Brand Manager, contributing to significant revenue growth and strategic brand initiatives. Luigi holds a Master’s degree in Marketing and Communication from Publitalia Business School and an MSc in Economics from Università degli Studi di Modena e Reggio Emilia.
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