Michael Weinländer

Michael Weinländer is an experienced marketing professional currently serving as a Marketing Manager at Barilla Group since September 2016. This role encompasses the planning and execution of marketing strategies and advertising initiatives, including international campaigns, social media, and digital marketing. Michael has a strong background in managing product portfolios and market analysis, as well as a focus on diversity and inclusion within the organization. Previously, Michael held various marketing roles at Völkl Sports GmbH, culminating in the position of International Brand Manager, where responsibilities included brand positioning, cross-functional strategies, and budget management. An early career as a professional snowboarder provided valuable insights into marketing and product development within the sporting goods industry. Michael holds a Master’s degree in Social and Economic Sciences from Universität Innsbruck.