Edward Smith

Edward Smith is an accomplished marketing professional with extensive experience in social media marketing and brand management. Currently serving as Director and Head of Social Media Marketing at Barings, Edward leads the development of global social media strategies that significantly enhance brand awareness and employee engagement. Prior roles include Associate Director of Social Media Marketing at Wells Fargo, where Edward implemented B2B strategies to engage small businesses, and various marketing positions at companies such as Electrolux, Kellogg Garden Products, and Lowe's Companies, Inc., focusing on product launches, content marketing, and analytics-driven resource allocation. Edward holds an M.B.A. in Marketing from the University of Tennessee, Knoxville, and a Bachelor's degree in Communications from East Carolina University.