Matthew McGurk is a paid search and digital strategy specialist with extensive experience spanning various industries, including retail, finance, fintech, telecoms, automotive, and travel. Currently serving as the Head of Performance Marketing and Head of Paid Search at Bark.com since August 2023, Matthew previously held the position of Paid Search Director at Jellyfish from August 2021 to December 2023 and was a Senior Associate in Paid Search & Digital Strategy at Merkle EMEA from March 2018 to December 2023. Earlier in Matthew's career, a role as an Associate in Paid Search at Boots UK included responsibilities as a Quality Assurance Specialist in the administration of technical contracts. Matthew holds a Bachelor of Science degree in Economics from the University of Bristol, completed in 2015. Proficient in platforms such as Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, YouTube, Facebook/Instagram, and Amazon Ads, Matthew excels in both ecommerce and lead generation strategies.
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