Chad Nicholson

Chad Nicholson has extensive work experience in strategic intelligence and business strategy in various companies. Chad currently holds the role of EVP, Strategic Intelligence at Barkley, where they are responsible for leading the Intelligence group and providing insights to inform brand strategy, messaging, product development, and partnerships. Prior to this, they served as SVP, Strategic Intelligence at Barkley, where they developed a comprehensive view of consumer demand for national brands and regional health insurance providers. Chad also worked as VP, Business Strategy Director at Barkley, where they focused on delivering growth strategies for B2C and B2B clients.

Before joining Barkley, Chad worked at JMFG - Smithfield Foods as Vice President, Marketing, where they led the Marketing department for a portfolio of retail packaged meat and fresh pork brands. Chad also has experience working at Anheuser-Busch, where they held various roles including Director - Consumer Strategy & Insights, Brand Manager for Budweiser, and Product Manager for Value Brands. In these roles, they led consumer strategy and insights, developed brand growth strategies, and managed marketing plans and budgets.

Throughout their career, Chad has demonstrated a strong ability to uncover insights, develop growth strategies, and drive brand success.

Chad Nicholson earned a Master of Business Administration (M.B.A.) in Marketing from the University of Missouri-Saint Louis, completing their studies from 2000 to 2003. Prior to that, they obtained a Bachelor's Degree in Business Administration with a focus on Marketing from Marshall University, where they attended from 1995 to 1999. It is also noted that Chad Nicholson has another Bachelor's degree in Marketing from Marshall University, although the specific dates of completion are not provided. In addition to their formal education, Chad has a certification as a Six Sigma White Belt, but the details regarding the institution, month, and year of obtaining this certification are not available.