Michael joined Baron in 2012. He has over 30 years of experience in the advertising and sales business, having worked as a Local, National and General Sales Manager for individual stations within Belo and Media General. He was Director of National Sales with the Media General Broadcast Group, and he also worked as Senior VP of the Southeast region for Blair Television. In his time with Baron, Michael has played a major role in expanding the company’s broadcast market share to include more than 200 stations. He spearheaded a significant effort to expand customer service and the focus on improving the customer journey. In his role as Chief Revenue Officer, Michael works with broadcasters, private enterprise and government organizations implementing Baron solutions to best deliver critical weather intelligence to their customers, viewers and citizens.
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