Elana Black

Elana Black is an accomplished Executive Creative Director currently leading innovative commerce marketing strategies at WPP Unite for Unilever since January 2025. In parallel, Elana serves as an Executive Creative Director backed by Barrows. Prior to these roles, Elana was the Creative Director at Amazon’s Brand Innovation Lab from November 2017 to December 2024, where Elana established and expanded brand relationships with major clients such as PepsiCo and Nestle, while spearheading integrated marketing campaigns for Fortune 100 companies. Elana's career also includes significant contributions as a Senior Art Director at BBDO Worldwide and as an Art Director at various agencies including 360i and Momentum Worldwide. Elana holds a B.S. in Advertising with Creative Distinction from The University of Texas at Austin.