Sam Lloyd is a strategic leader currently serving as the Head of Strategy at Barrows and co-heading Barrows Europe. With experience as a Strategic Planner and in various account management roles at Elastic, Sam has demonstrated expertise in marketing and business development. Sam co-founded Sour Fingers Brewing and was a key member in launching Craft Beer Rising, transforming it into the UK's largest craft beer event. Additionally, Sam completed a Mini MBA in Marketing from the Marketing Week program and earned a BA in Politics from The University of Manchester. Sam has also worked as a consultant for Wahaca, advising on craft beer selections.
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