Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience  – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun. 

Health & Wellness

Barry's

Barry's' headquarters in Miami, FL, United States

This department manages the overall creative vision and artistic direction for projects and initiatives.

Creative Direction

The Operations and Logistics team at Barry's is responsible for ensuring seamless execution of fitness classes and studio management across global locations. This team oversees facilities, procurement, and supply chain logistics, optimizing workflows and resource allocation to enhance the overall member experience. By coordinating operations for both physical and digital offerings, they ensure that Barry's maintains its reputation as a leading fitness brand while supporting its vibrant community.

Operations and Logistics

The Talent Development and Education team at Barry's is dedicated to nurturing and enhancing the skills of the company's fitness instructors, ensuring they deliver high-energy, impactful workouts that define the Barry's experience. This team focuses on ongoing training, curriculum development, and mentorship programs aimed at elevating instructor expertise and fostering a culture of excellence across all studios. Additionally, they play a vital role in talent acquisition and community-building, ensuring that Barry's maintains its reputation as a leader in the boutique fitness industry.

Talent Development and Education

The Leadership Team at Barry's is responsible for setting the strategic direction of the company and overseeing its operational execution. Comprising senior executives from key areas such as brand communications, operations, talent management, and finance, the team cultivates the company's culture, drives innovation in fitness offerings, and ensures the ongoing expansion of the brand both physically and digitally. They play a crucial role in fostering community engagement and shaping Barry's vision as a leader in the global fitness movement.

Leadership Team

The Creative and Design team at Barry's is responsible for developing and executing innovative visual concepts that enhance the brand's identity and experience across all platforms. This includes designing engaging marketing materials, crafting eye-catching merchandise, and ensuring cohesive branding in both physical studios and digital environments. The team works collaboratively with various departments to create compelling visual narratives that resonate with the global Fit Fam community, ultimately driving brand loyalty and engagement.

Creative and Design

The Marketing and Communications team at Barry's plays a pivotal role in elevating the brand's presence and engaging its global community. This dynamic team develops and executes marketing strategies that span digital, social media, public relations, and special events to promote Barry’s diverse fitness offerings and lifestyle initiatives. By crafting compelling narratives and building strong partnerships, they ensure that Barry's unique culture and high-energy workouts resonate with both current and prospective members across various platforms.

Marketing and Communications

The Sales and Partnerships team at Barry's is responsible for driving revenue growth through strategic collaborations and partnerships, enhancing the brand's footprint globally. This team cultivates relationships with corporate clients, local businesses, and community organizations to expand Barry’s reach while optimizing sales opportunities across studios and digital platforms. They also play a pivotal role in integrating Barry's diverse offerings with retail and hospitality initiatives to create a cohesive brand experience.

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Other teams

Operations and Logistics

Talent Development and Education

Leadership Team

Creative and Design

Marketing and Communications

Sales and Partnerships