Mitch Rico

Mitch Rico is a Full Stack Marketer with over seven years of B2B SaaS experience, currently serving as a member at RevOps Co-op and a Marketing Manager at Barti. In previous roles, Mitch has been a Senior Growth Marketing Manager at EssilorLuxottica, where notable achievements included a 35% increase in consultations through spearheading an ABM content marketing strategy and executing integrated marketing campaigns that significantly boosted lead generation. Mitch's expertise spans creative marketing and marketing operations, leveraging skills in Hubspot and Salesforce to optimize lead funnels and enhance marketing strategies. Holding a Bachelor's degree in Business Administration/Marketing from Texas A&M International University, Mitch combines creativity with technical precision to deliver impactful marketing solutions.