Lili Zhang

Lili Zhang is a consultant at Bartle since May 2019, focusing on transforming clients across strategic, tactical, and operational dimensions. Prior to this role, Lili held positions at prominent companies including Mondelēz International as Assistant Brand Manager for LU, where responsibilities included tracking brand performance and managing marketing activations, and Kellogg Company, executing a comprehensive marketing study for the Trésor brand. Lili's experience also encompasses an Assistant Marketing role at L'Oréal, contributing to product launches and e-training initiatives for several brands, along with creating marketing tools at MAKE UP FOR EVER. Early career stages involved digital marketing and intern roles at Harmony Paris and Vogue China. Academic credentials include a Master's degree in Marketing & Strategy from Université Paris Dauphine and ongoing education at Baruch College and Copenhagen Business School.