In 1948, our founder, Sheikh Ahmed Saeed Basamh, worked his way from a store employee to an owner, and along with his brothers and sons established Basamh Trading Company (BTC). BTC quickly became a trusted distributor for market leading brands, fostering multi-decade long exclusive distribution agreements with Nestle, General Mills and S.C. Johnson as well as manufacturing joint ventures. 

With the same passion and commitment, the Goody brand was created. It was one of the first to provide quality food products, like mayonnaise and peanut butter, in the country. For more than 50 years now, Goody has been a market leader in multiple food categories, becoming the most penetrated household brand and ranking in the top two most chosen brands in Saudi Arabia. 

Being part of the Basamh Group is about staying ahead. One of our fastest growing HoReCa companies, SFS, is proof of that. It has progressed from a catering department to a full-fledged Food Solutions service provider. With SFS, we distribute high quality products to hotels, restaurants, and cafes across the country, serving our customers with solutions and expertise that add constant value.

In 2018, we embarked on a journey to create a growth powerhouse combining the expertise and resources of our companies into the Basamh Group. Providing strategic guidance, best-in-class services and resources, synergy across subsidiary companies, and opportunities for further growth, Basamh Group continuous its journey to create an ecosystem of people and companies that pioneers breakthrough practices. 

The Basamh Group’s story is a true testament to the power of growth - through people. Inspired by the growth of a humble man’s vision, the people of Basamh Group have shaped a culture of excellence, partnership, and family spirit within its very core. We are tirelessly exploring and innovating opportunities for growth, with a passionate and fearless team who are continuously challenging what is possible. 

Food & Beverage

Manufacturing

Trading & Exchanges

Basamh Group

Basamh Group's headquarters in Jeddah, Saudi Arabia

This department focuses on managing and delivering support and services to end users for optimal system performance and satisfaction.

User Support Services

The Human Resources team at Basamh Group is dedicated to fostering a high-performance culture that reflects the company's core values of excellence, partnership, and family spirit. They manage all aspects of employee relations, professional development, and organizational planning to ensure a motivated and skilled workforce. Their focus includes talent acquisition, employee engagement, people analytics, learning and development, and internal communications. By continuously innovating and seeking improvement, the team plays a crucial role in supporting the growth and success of both the individuals and the organization as a whole.

Human Resources

The IT & Data Analysis team at Basamh Group is responsible for maintaining and enhancing the technology infrastructure of the company, ensuring seamless operations across all branches. This team provides critical support through IT service management, cyber security measures, and process excellence initiatives. They leverage data analytics to drive insights for strategic decision-making, optimizing supply chain processes, and fostering synergy across subsidiary companies.

IT & Data Analysis

The Sales and Account Management Team at Basamh Group is responsible for driving sales growth, managing key customer relationships, and ensuring optimal distribution for market-leading brands. They develop strategic sales plans, manage e-commerce accounts, and provide tailored solutions to general trade and key retail partners. Their efforts ensure seamless and efficient delivery of products to hotels, restaurants, cafes, and households, fostering long-term customer loyalty and contributing to the company's market presence.

Sales and Account Management Team

This department manages financial transactions, including accounts payable and receivable, ensuring accurate financial reporting and compliance.

Accounting Department

This department is responsible for driving revenue through client acquisition and relationship management.

Sales Department

This department focuses on building and maintaining strong relationships with key clients to drive sales and ensure customer satisfaction.

People (2)

Jobs (0)

Other teams

Human Resources

IT & Data Analysis

Sales and Account Management Team

Accounting Department

Sales Department

Key Account Management