Base Beauty has a history of creating significant growth for the most influential global corporations and investors.
Based in New York City, our team of seasoned beauty and wellness professionals accelerates growth for our clients across all sales channels and marketing touchpoints.
Founded 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving marketing.

Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively.

The team’s beauty and wellness expertise is featured often in business publications Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty Connect Summit.

WHERE BRAINS MEET BEAUTY™

Advertising

Beauty & Cosmetics

Marketing

Packaging Services

Project Management

Retail

Base Beauty Creative Agency™

Base Beauty Creative Agency™'s headquarters in New York, NY, United States

Jodi Katz

Aleni Mackarey PhD, MS

Nathalie Banker

The Digital Marketing Team at Base Beauty Creative Agency™ specializes in crafting and executing comprehensive digital strategies that drive significant growth for high-profile beauty and wellness brands. This team leverages their deep industry expertise to manage and optimize campaigns across paid, earned, and owned media channels, ensuring maximum impact and ROI. By creating cohesive, data-driven marketing initiatives, they break down client silos and deliver results that move the needle on brand performance.

Digital Marketing Team

The Leadership Team at Base Beauty Creative Agency™ is responsible for steering the company’s strategic vision and ensuring the successful implementation of groundbreaking marketing programs for high-growth beauty and wellness brands. Comprised of seasoned professionals with extensive in-house and agency experience, the team oversees initiatives across paid, earned, and owned marketing channels. They collaborate closely to break down client silos and craft integrated marketing strategies that drive significant growth. Their expertise and leadership are instrumental in maintaining the agency's reputation for excellence in the industry.

Base Beauty Creative Agency™

Org chart

Teams

Digital Marketing Team

Leadership Team

Offices

Base Beauty Creative Agency™

Org chart

Teams

Digital Marketing Team

Leadership Team

Offices

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