Johnny Heiselberg

They are a consumer goods executive with 30 years of experience optimizing teams, brands, and businesses. They currently serve as Chief Executive Officer of Base Culture, founder of Heiselberg Partners, and strategic advisor at Westlake Securities. Previously, as Chief Executive Officer of FitJoy, they led a turnaround and achieved 109% year-over-year revenue growth in 2021 while cutting cash burn by 85%. Their education included a Bachelor of Science from Syddansk Universitet (1992–1995), a Professional Certificate in Management from The Open University (1996), and training at the Center for Creative Leadership (2010–2011).