Herve Rigal is a Partner at Base Design, where they lead the studio in Geneva, Switzerland, focusing on the development of brand identity systems for diverse clients. With a background as a Senior Graphic Designer at Base Design from 2001 to 2004 and as a Co-founder of SO2, a multi-disciplinary branding studio from 1999 to 2004, Hervé has extensive experience in the branding and design industry. They currently serve as an Advisor for skills assessment in graphic design at CEBIG - Centre de Bilan Genève, a role they have held since 2008.