Haley Ulloa

Haley Ulloa is a seasoned executive with 16 years of experience in digital commerce, Adtech, and threat intelligence. Currently serving as the Chief Operating Officer at Base Operations, Haley co-founded Incremental, an omni-channel retail media measurement platform, where they successfully raised over $20 million in VC funding and led various strategic initiatives. Previous roles include Director at Flywheel Digital and Director of Performance Account Management at Millennial Media, showcasing their expertise in launching business units and developing go-to-market strategies. Haley holds a Bachelor of Arts in Communication and Media Studies from the University of Scranton.