From the time when we created our flagship e-commerce platform “BASE” in 2012 to the present, we have continued to deliver our products, believing that the world will be better when individuals and small teams become more engaged and empowered through the Internet. To implement this philosophy through our business, we uphold the ideals of “Payment to the People, Power to the People” as our corporate mission. In our business model, the success of our customers – individuals and SMB shops – is critical to our success. In order to maintain a high growth rate based on the relationship mentioned above, we believe that it is essential to provide those who want to open their own online shops with functions capable of easily operating their own net shops using BASE, and to empower these shops by providing them with an environment where they can use BASE continuously, accommodating a wide range of shop scales.

Information Technology

BASE

This department manages the strategic planning and product management functions for banking services.

Banking Operations

The Engineering Team at BASE is responsible for developing, maintaining, and enhancing the company's flagship e-commerce platform. This includes ensuring high-quality code standards through rigorous testing, creating user-friendly frontend interfaces, and building robust backend solutions to support the needs of individual and small business shops. The team works collaboratively to empower customers to easily operate and scale their online shops, ensuring the platform remains reliable and effective for a diverse range of users.

Engineering Team

The Leadership Team at BASE drives the company's strategic vision and operational excellence by setting long-term goals and fostering a culture of empowerment and innovation. Comprising key executives like the CEO and CTO, the team collaborates to ensure that BASE's e-commerce platform adapts to the evolving needs of individuals and small businesses, while prioritizing customer success and sustainable growth. Their collective expertise guides critical decisions related to product development, financial health, and overall company direction.

Leadership Team

The Engineering and Product Management team at BASE is responsible for designing, developing, and optimizing the e-commerce platform to ensure it meets the needs of individuals and small businesses. The team works on creating user-friendly features that enable easy operation of online shops, while continuously improving the platform to support the growth and scalability of these shops. Key responsibilities include overseeing product development, managing technical projects, and aligning product strategies with the company’s mission of empowering users through robust, innovative solutions.

Engineering and Product Management

This department focuses on identifying growth opportunities and developing strategies to expand the organization's market presence.

Business Development

This department focuses on overseeing and managing creative projects from conception through execution.

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Other teams

Engineering Team

Leadership Team

Engineering and Product Management

Business Development

Creative Production