Basebuilder
Lex van Eijden is a software engineer with experience at Basebuilder, Scouting Nederland, and Mijn naam is Haas. Lex has a Bachelor's degree in Information Engineering from HU University of Applied Sciences Utrecht. At Basebuilder, Lex supports clients in developing 1-to-1 engagement with consumers in Retail, Travel, and FMCG industries. Lex's previous roles include software engineering tasks such as maintenance, building new modules, clarifying requirements, and bug fixing. Additionally, Lex has worked on software architecture projects using tools like UML and MDA.
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Basebuilder
Basebuilder brings over 12 years of experience in helping retailers and brands throughout Europe to expand their customer databases. We achieve this through the setup of fully branded online activation campaigns, designed to reach both in-store and online shoppers. Our services enable retailers and brands to effectively engage with their customers, activate their shopping behavior, and ultimately drive revenue growth. We co-operate with companies such as: C&A // ALDI // Hunkemöller // Fressnapf // COOP // Triumph // JBL // G-Star // ACTION // Rituals and many many more.