CM

Corina Maiwald

Chief Marketing Officer at BaseN

Corina Maiwald has a diverse work experience spanning several industries and roles.

Corina began their career at the European Voluntary Service at Työväen Akatemia in 2003 as a Library Assistant, where they implemented the Voyager Integrated Library System for their extensive collection of books.

In 2007, they worked as a Marketing and Business Development Assistant at Solar Film/Video Productions.

The following year, they joined Global Intelligence Alliance as a Sales Trainee.

In 2009, they took on a Knowledge and Relationship Management Trainee position at Ernst & Young.

Corina then transitioned into the field of marketing, starting as a Marketing Assistant at BaseN in August 2010. In this role, they supported the marketing team with various tasks.

From January 2013 to November 2015, they were promoted to Marketing Officer at BaseN, where they played a more significant role in marketing activities.

In November 2015, they were promoted again to Chief Marketing Officer at BaseN, leading the marketing team with a "people first" approach and overseeing the achievement of department and company targets.

Corina'smost recent role at BaseN, which started in November 2019, is also as Chief Marketing Officer. This time, they are heading the combined Sales and Marketing team and focusing on enhancing internal and external processes through service design, building customer relationships, and leading BaseN's IoT and digital twin thought leadership.

Overall, Corina Maiwald has demonstrated a strong background in marketing and relationship management, with a particular focus on IoT and digital technologies.

Corina Maiwald earned their German Abitur (Matriculation Exam) from Ehrenberg-Gymnasium Delitzsch between 1995 and 2002. Corina then pursued a Bachelor of Business Administration (BBA) degree with a focus on International Business, Marketing & Business Consulting at Tampere University of Applied Sciences between 2005 and 2008. Later, Corina attained a Master's Degree in Service Innovation and Design from Laurea University of Applied Sciences between 2014 and 2016.

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