Adriano Ueda

Adriano Ueda is a Global Senior Manager in Digital Marketing and E-commerce at BASF Agriculture, with over seven years of experience in this field. Currently, they serve as an MBA professor at Fundação Getulio Vargas, where they focus on Digital Business and Innovation. Adriano has previously held roles at Deloitte for nine years, where they founded the Digital Marketing area, and at Digital House Brasil as a professor in Innovation and Digital Business Models. They are also a columnist for MIT Technology Review Brasil, covering topics such as Artificial Intelligence and digital marketing innovations. Adriano is an alumnus of MIT Sloan Executive Education and has successfully developed and implemented digital strategies across multiple regions.