Alex Li is a Global Segment Manager for Automotive Refinish Coatings Solutions at BASF, having transitioned from the role of Regional Segment Manager for the Asia Pacific region. With extensive experience as a Senior Key Account Manager, Alex has a strong background in sales and account management within the specialty chemicals industry. Before joining BASF, Alex held positions at Merck Group, including Senior Sales Executive and Technical Support Officer. Alex earned an MBA in Business Administration and Management from BiMBA at Peking University and a Bachelor's degree in Chemistry from the Chinese University of Hong Kong.
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