Arianna Simoncini

Arianna Simoncini is a Global Digital Product Manager at Horta, part of BASF Digital Farming, where they define and implement the digital strategy for agricultural solutions. Previously, Arianna held various roles at BASF, including Digital Excellence Manager and Manager of Marketing Services, where they focused on CRM, digital marketing, and go-to-market strategies. They began their career as a Trade Capture Agent at Bank of New York Mellon. Arianna holds a Master’s degree in Economia Agroalimentare from Università Cattolica del Sacro Cuore and a Laurea Magistrale in Scienze Agrarie from Università di Pisa.