Ayoub Abbadi is currently the Head of Campaign Management and Digital France. Previously, Ayoub held several roles at BASF from 2011 to 2016, including Sales Manager for Industrial Chemicals in North Africa and Head of Business Management for Home Care. Prior to BASF, Ayoub served as Responsable Marketing et Prescription at NOVIMAT from 2010 to 2011. Ayoub holds a Master of Science in Marketing and Communication and a Bachelor's degree in the same field from ESC Toulouse, as well as a degree in Management from Ecole Française des Affaires.
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