Barbara Auer is currently the Manager of Digitalization and Digital Transformation at BASF Performance Materials. They previously held various roles at BASF, including Manager of Digitalization and Controlling for Performance Materials, and have experience as a Working Student and Trainee within the company. Barbara's educational background includes a Master of Arts in International Management from SRH Hochschule Berlin and a Master of Science in International Business Management from Griffith College Dublin. They also served as a Lehrbeauftragte at Duale Hochschule Baden-Württemberg and worked as a Digital Development Representative at IBM in Ireland.
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