Brianna Boychyn

Brianna Boychyn, also known as Vyn, is a Senior Brand Manager for Cereals at BASF, where they focus on developing and managing marketing strategies for the Canadian cereal seed treatment and pre-seed herbicide portfolio. With over nine years of experience in marketing and account management within the agricultural industry, Vyn has cultivated a passion for building relationships and problem-solving, ensuring effective customer solutions. Vyn holds an MBA in Food and Agribusiness from the University of Guelph and a BBA in Leadership and Management from Trinity Western University. Previous roles include key positions at Cargill, DuPont Pioneer, and Nutrien.