Cécile Kalem

Cécile KALEM is a seasoned marketing manager specializing in cosmetic ingredients, currently leading the global innovation strategy at BASF since September 2017. Responsibilities include managing the innovation pipeline, creating global business cases, and overseeing product management and performance monitoring of newly launched products. Prior to BASF, Cécile held the position of Global Product Director at Symrise, managing cosmetic active ingredient development projects and conducting market analyses. Earlier career experience includes serving as Senior International Marketing Product Manager at Laboratoires Expanscience, where Cécile focused on strategic marketing and brand performance analysis. Cécile holds an engineering degree in Chemistry from the Institut national des Sciences appliquées de Rouen, a specialized master's in Marketing Intelligence from HEC Paris, and a DESS in Cosmetology from Paris-Sud University.