Chi Hieu Phan is an experienced marketing professional currently serving as the Head of Marketing at BASF since February 2014. In this role, Chi Hieu Phan is responsible for developing mid to long-term marketing strategies for Vietnam and successfully launched the innovative fungicide Cevya for rice. Previously, as a Rice Crop Manager, Chi Hieu Phan led the launch of prominent herbicides Basagran and Basta, achieving market leadership in their segments, along with various other products. Chi Hieu Phan's earlier roles at BASF included Technical Services Specialist and Research and Development Specialist, focusing on market expansion, product trials, and technical issue resolution. Prior experience also includes a position as a Research and Development Specialist at Viet Nam Fumigation JSC. Chi Hieu Phan's educational background includes a Master’s in Marketing and Communication from Solvay Brussels School Vietnam, a CMO in Marketing from Pace Institute of Management, and an Engineering degree in Biotechnology from Ton Duc Thang University.
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