Chris Howell

Chris Howell is a seasoned marketing and digital director with over 20 years of experience in commercial and brand marketing across B2B and B2C sectors. Currently, Chris serves as the Head of Marketing & Digital Platforms at BASF, leading the Nordic marketing team with a focus on strategy, campaign development, and digital solutions. Previously, Chris held various senior marketing positions at renowned companies such as Mondelēz International and Kraft Foods Group, where they spearheaded innovative brand strategies and managed large marketing budgets. Chris has successfully led significant projects like the launch of Vanish Oxi Action Crystal White and a pan-EU digital campaign for Mondelēz's belVita brand.